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'The longevity of a product, and especially a hand-made product, makes it by definition sustainable. It is not mass produced, doesn’t have a short shelf life with the need to replace it every few years, which would result in increased and unnecessary waste'

Each year millions of consumer goods, from furniture and household appliances to clothing and footwear, are discarded. Sustainability consists of fulfilling the needs of current generations without compromising the needs of future generations, while ensuring a balance between economic growth, environmental care and social well-being. 

The process that goes into making a hand-knotted rug not only results in a product that will last a lifetime, it generates work and support for the communities in one of the world’s poorest nations and keeps an ancient traditional alive.

At Knots Rugs, we are committed finding ways to improve our environmental performance and reduce any negative impact on the environment. We design, source, and produce premium quality products that will stand the test of time. A traditional hand-knotted wool & silk rug stands tall against the environmental impact of built in obsolescence found in many mass market, mechanically produced products. They are incredibly durable, will age gracefully and can be used for many years, thus reducing post-consumer waste.


There is, fundamentally, a different look to handspun wool. You can see the quality, as well as the irregularities, that makes each piece unique. All our rugs are made from premium quality, natural fibres such as Chinese Silk, Tibetan wool, Cactus, Nettle and the rarest of all, the luxurious and entirely vegan Lotus yarn.


Tibetan wool, as an example, has a high lanolin (fat) content. The sheep are high up in the Himalayas having to with stand the most arduous of conditions. This high fat content means that when you have a spillage, it is literally pushed back up to the surface of the rug, easy to clean off, rather than being absorbed into the material as happens with man-made fibres, which would then result in the need to replace the carpet. This is the case with all the natural fibres.


The knotting itself, 100 - 150 - 200 knots per inch, results in a rug that is so tightly knotted and durable, as well as stunningly beautiful, that it is robust and hard wearing. The beauty and intricacies of these designs should not belie the fact that these rugs are exceptionally durable and are made to last a lifetime and beyond. In the case of some, they will become antiques that will rise in value as they grow older.


A hand-knotted rug is an investment that keeps an ancient art alive, that supports the communities that create it and has a substantial long term impact on our relationship with products and the environment.

This ancient, hand made technology is at the very forefront of innovation in design, in a way that cannot be achieved through machines or mass production, through all the processes described and the magical permutations and combinations of materials and colours possible within a single knot. 

With its intricate designs, with the history that goes into its making, the quality of its construction, a beautiful hand knotted rug is like a painting, a concerto, a work of art, with a story behind every piece.

The processes of rug making within these communities are inextricably linked to a further definition of sustainability as ‘that which enhances the health and welfare of people’. The work generates income for the communities and their families and, most importantly, keeps this self-sustaining, ancient, weaving tradition alive.

It is also one of the only industries that provides opportunities for women to contribute to the family income. Which in turn elevates the status of women in their families and communities. Children are schooled and parents are provided with day care. It generates work in the rural communities with no other income stream.

Knots Rugs partners with Label STEP, who constantly monitor the environmental impact of the rug industry and seek new ways to create an ever more sustainable product. They develop projects to teach the art of weaving out into the rural communities. They are assiduous in creating educational campaigns to stop migrant workers leaving for dangerous working conditions and the possibility of exploitation. And they ensure there is no child labour.


Label STEP is an organisation ensuring that we all continually strive for better working conditions, fair trade, fair pay, no child labour and general well being for all weavers in carpet manufacturing countries. Step also promotes environmentally friendly production methods. To achieve these goals Label STEP is systematically monitoring the production sites of its licensees and their suppliers, taking measures to ensure fair conditions. Label STEP operates at the local level in all major carpet-producing countries: in Afghanistan, India, Iran, Kyrgyzstan, Morocco, Nepal, Pakistan and Turkey. 

All of our collection rugs are handmade and woven from natural fibres, their production consumes very little energy and they're made to last for decades. They are therefore more ecologically friendly than many industrial products. Label STEP actively supports and promotes environmentally sound manufacturing methods to minimise the remaining production steps' impact on the environment.

For example, our dyeing factories in Nepal where these rugs are made use rice husk as a their energy source. Rice husk is a by-product from the numerous rice mills in the region and a valuable renewable energy source. Using it as biomass fuel instead of coal or other fossil fuels helps reduce carbon emission and contributes to limiting global warming.

Label STEP was founded in 1995 by the development organisations Berne Declaration, Bread for All, Caritas Switzerland, Swiss Catholic Lenten Fund and Swissaid together with IGOT (Swiss Association for Clean Oriental Carpet Trade).  

Together we are fighting to keep this ancient art of weaving alive and thriving.

 You can contact Label STEP directly on:

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