Knots Rugs

Account

Login

or Create Account

Trade Customer
Or Dealer?

Nothing added yet.

View our Rugs

Journal

Social Media As Design Inspiration

30 Dec 2020

SOCIAL MEDIA AS DESIGN INSPIRATION
With the continuously growing presence of social media, designers and clients are increasingly turning to online platforms such as Instagram and Pinterest as a source of inspiration for their latest projects. Instagram and Pinterest both work primarily as visual resources but offer two different user experiences with distinguishable features. 

PINTEREST FOR CREATING MOODBOARDS

Designers often use Pinterest as a source of inspiration, collating ideas for future projects by using the in-app 'Create your own Board' feature. The integration of Pinterest within search engines such as Google allows the user to 'pin' ideas from external webpages to existing moodboards. 

The app also provides a the user with various privacy settings, allowing for boards to be kept secret or set to public. Users are able to search for other profiles, as well as pre-existing boards created by other accounts. 

The user is notified each time an image of theirs is saved by another account, allowing for the impression of the image to be tracked by its creator. A product is often promoted through the saving of a pin to a designer’s moodboard, providing an alternative way of discovering items for sale.


INTERACTIVITY THROUGH INSTAGRAM

Compared to Pinterest, Instagram primarily works through the sharing of the user’s own photos. Brands are able to curate their page with various shots of the luxury products on offer; when permitted, the use of in situ photographs demonstrates how the product might work within the designed space. 

The ‘tag’ feature on Instagram also works well in identifying a specific product used within a photoshoot. The interior designer works with the stylist to curate the selected objects within the space, often sourcing featured items from a number of companies. By tagging each company whose products feature within the shot, the user is able to discover a number of luxury brands from one image.

Direct messaging has greatly influenced the ease at which information is obtained when looking to invest in luxury homeware. With the messaging feature integrated into both personal and business accounts, enquiries surrounding a particular product featured within a post can be made instantly. Business accounts are also able to create links within their posts, directing the user to the external product page when clicked.

More Journal Posts

Awards

2024 Carpet Design Awards, Domotex

A total of 206 different carpet designs were submitted from across the world and 24 entries reached the final round of the competition, including our newest Artist Collaboration design with Germany Artist Stefan Heyer 'The Raw Earth'

Collections

2024 Pantone Of The Year: Peach Fuzz

Pantone has announced the 2024 colour of the year: Peach Fuzz. See some of the peach toned rug designs in our collections 

Shows

2023 Show Recap

Throughout the year, we've travelled the globe, showcasing our exquisite rugs at numerous international exhibitions.